WGTS 91.9 “On the Road” Box Truck Wrap
WGTS 91.9, a popular radio station known for its uplifting content and strong community presence, wanted a mobile brand extension that would capture attention and connect instantly with listeners wherever it travels. The result is a creatively designed box truck wrap that turns an everyday vehicle into a striking, conversation-starting brand ambassador.
The design team built on WGTS 91.9’s recognizable identity, the iconic WGTS bumper sticker, a familiar sight on cars across the region. The wrap integrates that recognizable element while creating an imaginative visual illusion on the back of the truck: the appearance of an open cargo area filled with band equipment, all branded with WGTS 91.9 decals.
This photorealistic “open truck” effect showcases drums, cables, amps, and a keyboard, symbolizing the station’s connection to live music, concerts, and community events. The illusion is so realistic that the client joked people might honk, thinking the back door was left open—a testament to both the concept’s believability and creative impact.
The truck now serves as a mobile marketing tool, event anchor, and brand touchpoint that stands out wherever it goes, literally turning heads and sparking smiles on the road.
Winner of a MarCom Award and a Communicator Award.
Scroll through the images below to see a view of each side of the truck.
